2018 Shopper Study: Personalization, Promotions & Privacy Study by Kelton
How do you gain loyal customers when acquisition costs are privacy concerns are rising?
This recent research conducted by Kelton Global surveyed 1,000 shoppers to discover what factors motivate them to try a new brand, make a first purchase, and shop more frequently. The study also explored how the prevalence of data breaches has impacted consumer attitudes about the way brands treat their data and communicate with them.
Download this research study to learn:
- How gated offers make consumers feel, and how that influences their shopping behavior.
- What drives consumer trial and repeat purchases.
- Tactics for maintaining consumer trust around data privacy.
- Techniques for offering highly targeted promotions.