Customer Lifecycle Optimization

Customer Lifecycle Optimization


to get the quickest return on investment, you’ll need to understand your opportunity as a marketer at every stage of the customer lifecycle. In this playbook, we’ll show you how, with Act-On, you to build a prospect marketing lifecycle structure that sets your team up for success.

This playbook:

  • Helps marketers build their Act-On account
  • Provides a set of sequential projects
  • Builds a comprehensive marketing structure for the entire prospect lifecycle

Get started today with this playbook!