Framework for a Profitable Influencer Marketing Strategy
Through using both the insights from our extensive research, and ZINE’s experience managing influencer campaigns for brands and agencies, we present this Influencer Marketing Framework as a practical guide to help you navigate the world of influencer marketing.
In this framework we address:
● Researching: finding the right influencer, transparency in numbers, and assessing audience health.
● Planning - how to prepare an effective campaign brief with brand safety in mind. Negotiations – how to evaluate costs.
● Executing – guidelines on implementing a campaign, collaborating with influencers effectively, and staying within regulations