Got CRM? Why You Need Marketing Automation, Too

Act-On

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

In this eBook, you'll learn:

• Marketing can manage and scale campaigns and programs using automation
• Marketers can use scoring data to deliver sales-ready leads to the sales team
• Sales can send marketing-created, personalized, trackable emails and messages