How to Improve a Lead Generation Campaign with Marketing Automation

How to Improve a Lead Generation Campaign with Marketing Automation

Act-On

The world’s leading experts share their secrets.

We’ve reached out to several the world’s leading experts and asked them to share their secrets on lead generation and how they drive tens of thousands –or even more– visitors to their websites each month!

In this eBook, you’ll learn:

  • Top inbound and outbound marketing tactics that are driving business, leads, and revenue
  • The role that inbound and outbound play, respectively, in the buyer’s journey
  • Strategies for creating an integrated, balanced marketing strategy