The Definitive Guide to Engaging Email Marketing

The Definitive Guide to Engaging Email Marketing

Marketo

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.

With all of the guides out there on email, why read this one? You'll learn:

  • How to keep email relevant in a multi-channel world
  • 5 key ways to make your emails engaging
  • How to create conversations and not campaigns
  • The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more
  • The new metrics of email marketing
  • What capabilities are critical in a modern email marketing service provider