The Definitive Guide To Marketing Automation

The Definitive Guide To Marketing Automation

Marketo

Marketing automation is the technology that allows companies to streamline, automate, and measure marketing  tasks and workflows so they can  increase operational efficiency and  grow revenue faster.

This Definitive Guide to Marketing Automation is designed to answer any  and all questions you have about the  topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments  are required for success. It will  also explain:

• Why marketing automation is so  hot right now
• How marketing automation differs from other technologies such as CRM and email marketing solutions
• The common features and  advanced functions of marketing automation tools
• How to build a business case and convince internal stakeholders to act
• The future of marketing automation

We hope this guide will be your ticket to a new world of more effective, efficient, and lucrative marketing.